Catalyst Law

Brand Development and Marketing Strategy

Catalyst formed at the end of 2014 for the sole purpose of supporting emerging social enterprise companies borne from Oregon’s new social investment law. Catalyst knew the law well, as they helped with the final draft. After being in business for a while, Catalyst recognized the need for a more thoughtful approach to their brand creation.

The Goal:
The firm was unknown in a land of large practices, so we need to work to give them the recognition they deserved.

The Work:
We helped craft their audience, under­stand their value and develop a plan to help propel them forward.

The Result:
Since 2016 Catalyst has grown from a two-lawyer firm to a team of thirteen, with a growing and thriving practice.

Deliverables included:

  • Brand Framework
  • Competitive Audit
  • Brand Identity Development
  • Brand Guidelines
  • Website Design and Iconography
  • Template Development for Additional Collateral
  • Marketing Strategy and Implementation Plan
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