Brand Development and Marketing Strategy

GoCrew is a startup focused on helping independent practices engage with their patients through direct messaging, telehealth, video discharge instructions, and more.

The Goal:
Our goal is to raise consumer awareness of the product.

The Work:
Through v1.0, GoCrew was focused on selling directly to patients who needed additional support from their providers. We quickly pivoted to a B2B2C model, selling through to practices who need us most. As with any startup, we are wearing many hats, including leadership, product development, UI, marketing and sales. Launch is scheduled for early Fall 2021.

Deliverables include:

  • Qualitative Research
  • Brand Framework
    • Naming
    • Brand Identity
  • Product Management and Development
  • Marketing Communications Strategy
  • Web Strategy, Sitemap and Wireframes
  • Sales Collateral
  • Social Media Planning and Execution
  • Content Planning and Execution
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