Regence BlueCross BlueShield

Advertising and Social Media Campaign

Regence is a four-state health insurance company based in the Pacific Northwest where there is considerable competition among health insurers.

The Goal:
Our goal was to help leverage the BlueCross BlueShield Association’s advertising collaborative creative to stand out and gain marketshare in the Pacific Northwest health insurance space.

The Work:
As part of the advertising collaborative where all “Blues” could come together to create a single message and voice that would drive brand awareness during key decision-making times. The message we created was: Live Fearless®. As a member of the collaborative, we worked closely with various teams to parse relevant messaging for our key audiences and deliver the $5.2 million media buy in ways that would drive action.

The Result:
The campaign was able to capitalize on awareness and drive buyers into consideration and purchase, leading to sales growth year over year.

Deliverables included:

  • Advertising
    • Website Landing Pages
    • Digital
    • OOH
    • Print
    • TV
    • Radio
    • Spotify
  • Internal Communications
  • Social Media and Public Relations
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