Marketing keeps falling to the bottom of the list.
You don’t have a senior marketing person to own it. You’re not ready to hire one full-time. And in the meantime, growth is on the line.
That’s exactly where Chemistry comes in. I embed with your leadership team, get up to speed fast, and build the marketing practice you need, providing strategy, execution, and everything in between. Senior-level thinking. Fractional cost. Real results.
Chemistry is the right fit if:
A podcast about building healthcare companies when there’s no clear path and no one tells you what comes next.
Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.
No Operating Manual is a podcast about building healthcare companies when there’s no clear path and no one tells you what comes next. Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world. Dr. Louis Harrison spent decades as a radiation oncologist at Moffitt Cancer Center, Memorial Sloan Kettering, and Beth Israel. Since childhood, he’d known he was a visual learner working in a profession built on words. As cancer care grew more complex, he watched patients leave consultations frightened, overwhelmed, and unable to explain their own diagnosis to their families. So at 65, instead of retiring, he founded MyCareGorithm. In this episode of No Operating Manual, Lou equates how no one gives a business presentation without slides, while doctors still deliver life-altering news with nothing but conversation. He walks through what a consultation looks like with the tool: anatomical graphics showing where the tumor sits, side-by-side treatment comparisons, resource libraries, and a full visual record sent home with the patient. He shares results from ten pilots across six major cancer centers, including a Moffitt pilot where every patient said the tool influenced their decision to stay for care, and 75% said it influenced them greatly. Lou also talks about being a prostate cancer patient himself, and having to go home and explain his own options to his wife and kids. That experience made the product better.  Lou shares the biggest lesson he’s learned in health tech: the patient benefits, the doctor uses it, but the institution writes the check, and being clearly good for patients is not enough to close a sale. He shares his advice to founders, the plan to expand into pediatric sports medicine, and why there’s a long distance to travel between a good idea and a good business.

Most healthcare organizations know what they do. The problem is making it land with the right audience in the right way. I’ll help you build a brand that’s clear, differentiated, and built to grow with you.
Brand Strategy & Positioning
Messaging Development
Public RelationsÂ
Creative Development
Internal Communications
Planning, Rollout & Documentation
Your plate is full. You need someone who can step in, understand your business quickly, and build a marketing plan that connects to your growth goals, then execute against it.
Research & Audience Insights
KPI Development
Go-to-Market Strategy
Marketing Communications Planning
Campaign Implementation
Performance Tracking & Optimization
The right channel strategy starts with knowing your audience: how they consume information, where they spend time, and what makes them act. I’ll help you show up in the right places with the right message.
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Most organizations think customer experience is customer service. It’s every touchpoint, every message, every moment someone interacts with your brand. I’ll help you map the full journey and find where you’re losing people, and trust.
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My focus is helping you identify marketing and communication opportunities and getting to the results you need to grow.
Contact me to learn more about how I can support your organizations growth goals.
I started Chemistry because I believed the best work happens when people actually connect: with each other, with the audience they’re trying to reach, and with the work itself.
I’ve spent 20+ years in healthcare marketing, leading teams and building practices at health plans, digital health startups, and everything in between. I’ve managed multi-million dollar budgets and been a team of one. I’ve launched health plans in five months and rebuilt brands that had lost their way.
What I’ve learned is that most growing healthcare organizations don’t have a marketing problem. They have a clarity problem. They know what they do, they just can’t make it land with the people who need to hear it.
That’s what Chemistry fixes.
I work as a fractional marketing executive and strategic partner. I show up like a full-time leader, embedded with your team, accountable to your goals, without the full-time overhead.
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