Marketing keeps falling to the bottom of the list.
You don’t have a senior marketing person to own it. You’re not ready to hire one full-time. And in the meantime, growth is on the line.
That’s exactly where Chemistry comes in. I embed with your leadership team, get up to speed fast, and build the marketing practice you need, providing strategy, execution, and everything in between. Senior-level thinking. Fractional cost. Real results.
Chemistry is the right fit if:
A podcast about building healthcare companies when there’s no clear path and no one tells you what comes next.
Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.
No Operating Manual is a podcast about building healthcare companies when there’s no clear path and no one tells you what comes next. Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world. Derek Barrett has been watching the specialty care referral system fail patients for over two decades. As an EMR product manager at 23, he first learned how referrals actually worked. Not much has changed since. Today, as co-founder and CEO of Switchboard Health, he’s doing something about it. In this episode, Derek walks Erin through the real cost of a broken referral process. It’s not just the frustration of patients who can’t find an in-network specialist or wait months for an appointment, but the downstream clinical and financial consequences when people give up entirely. We’re talking tens of thousands of dollars in avoidable costs, and health trajectories that get knocked permanently off course. Switchboard’s approach works directly inside the EMR, identifying the right specialist at the right moment — factoring in location, insurance, wait times, and clinical fit — so that patients leave the exam room with a plan. Derek also reflects on what’s changed in healthcare technology since Switchboard launched in 2022, why the pace of change is forcing even young companies to rebuild from scratch, and what he’s learned transitioning from advisor and investor to first-time founder. Including what that actually looks like on a Tuesday night in a Starbucks parking lot.

Most healthcare organizations know what they do. The problem is making it land with the right audience in the right way. I’ll help you build a brand that’s clear, differentiated, and built to grow with you.
Brand Strategy & Positioning
Messaging Development
Public RelationsÂ
Creative Development
Internal Communications
Planning, Rollout & Documentation
Your plate is full. You need someone who can step in, understand your business quickly, and build a marketing plan that connects to your growth goals, then execute against it.
Research & Audience Insights
KPI Development
Go-to-Market Strategy
Marketing Communications Planning
Campaign Implementation
Performance Tracking & Optimization
The right channel strategy starts with knowing your audience: how they consume information, where they spend time, and what makes them act. I’ll help you show up in the right places with the right message.
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Most organizations think customer experience is customer service. It’s every touchpoint, every message, every moment someone interacts with your brand. I’ll help you map the full journey and find where you’re losing people, and trust.
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My focus is helping you identify marketing and communication opportunities and getting to the results you need to grow.
Contact me to learn more about how I can support your organizations growth goals.
I started Chemistry because I believed the best work happens when people actually connect: with each other, with the audience they’re trying to reach, and with the work itself.
I’ve spent 20+ years in healthcare marketing, leading teams and building practices at health plans, digital health startups, and everything in between. I’ve managed multi-million dollar budgets and been a team of one. I’ve launched health plans in five months and rebuilt brands that had lost their way.
What I’ve learned is that most growing healthcare organizations don’t have a marketing problem. They have a clarity problem. They know what they do, they just can’t make it land with the people who need to hear it.
That’s what Chemistry fixes.
I work as a fractional marketing executive and strategic partner. I show up like a full-time leader, embedded with your team, accountable to your goals, without the full-time overhead.
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