Marketing keeps falling to the bottom of the list.
You don’t have a senior marketing person to own it. You’re not ready to hire one full-time. And in the meantime, growth is on the line.
That’s exactly where Chemistry comes in. I embed with your leadership team, get up to speed fast, and build the marketing practice you need, providing strategy, execution, and everything in between. Senior-level thinking. Fractional cost. Real results.
Chemistry is the right fit if:
A podcast about building healthcare companies when there’s no clear path and no one tells you what comes next.
Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.
No Operating Manual is a podcast about building healthcare companies when there’s no clear path and no one tells you what comes next. Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world. In this conversation, Duffy Fallon, founder and CEO of Nosis Health, shares his personal journey through recovery and how it inspired him to create an integrated health system focused on substance use care. He discusses the importance of addressing both physical and mental health in recovery, the role of technology in enhancing care, and the challenges of scaling a healthcare business while maintaining personalized care. Duffy emphasizes the need for a holistic approach to recovery that includes lifestyle changes and advanced diagnostics, and he reflects on the lessons learned in building a company in the healthcare space.

Most healthcare organizations know what they do. The problem is making it land with the right audience in the right way. I’ll help you build a brand that’s clear, differentiated, and built to grow with you.
Brand Strategy & Positioning
Messaging Development
Public RelationsÂ
Creative Development
Internal Communications
Planning, Rollout & Documentation
Your plate is full. You need someone who can step in, understand your business quickly, and build a marketing plan that connects to your growth goals, then execute against it.
Research & Audience Insights
KPI Development
Go-to-Market Strategy
Marketing Communications Planning
Campaign Implementation
Performance Tracking & Optimization
The right channel strategy starts with knowing your audience: how they consume information, where they spend time, and what makes them act. I’ll help you show up in the right places with the right message.
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Most organizations think customer experience is customer service. It’s every touchpoint, every message, every moment someone interacts with your brand. I’ll help you map the full journey and find where you’re losing people, and trust.
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My focus is helping you identify marketing and communication opportunities and getting to the results you need to grow.
Contact me to learn more about how I can support your organizations growth goals.
I started Chemistry because I believed the best work happens when people actually connect: with each other, with the audience they’re trying to reach, and with the work itself.
I’ve spent 20+ years in healthcare marketing, leading teams and building practices at health plans, digital health startups, and everything in between. I’ve managed multi-million dollar budgets and been a team of one. I’ve launched health plans in five months and rebuilt brands that had lost their way.
What I’ve learned is that most growing healthcare organizations don’t have a marketing problem. They have a clarity problem. They know what they do, they just can’t make it land with the people who need to hear it.
That’s what Chemistry fixes.
I work as a fractional marketing executive and strategic partner. I show up like a full-time leader, embedded with your team, accountable to your goals, without the full-time overhead.
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