Marketing expertise tailored for
growing healthcare startups.

That is Chemistry.

How can Chemistry help?

Healthcare is complex. As a fractional marketer, I simplify the complex for growing healthcare organizations and the people they serve. By integrating seamlessly with your leadership team, I ensure effective strategic alignment and decision-making. I am accountable for building and managing roadmaps that drive results, but for a fraction of the time and cost, delivering cost-effective marketing solutions that achieve your desired marketing outcomes without high expenses.

With years of marketing experience and a solid understanding of the healthcare industry, I quickly dive into solving your brand, marketing, or communication challenges. This allows me to spend less time getting up to speed on healthcare and more time dedicated to finding solutions tailored to your needs.

Why work with Erin and Chemistry?

You’re a growing organization that needs senior-level marketing strategy and support but aren’t yet at scale or funded to hire a full-time executive or senior-level marketer. With our services, you get access to expert marketing strategies without full-time executive costs, achieving high-level marketing goals without the expense of hiring a full-time executive.
You have a junior-level marketing team that needs an experienced lead to guide the company to the next level, providing guidance and mentorship for your team, which results in enhanced team performance and accelerated company growth.
You need help building a roadmap for the marketing practice within your organization, as well as assistance with hiring the team and onboarding the right agency partners. This ensures a structured approach to marketing development and team building, leading to an efficient and effective marketing practice with the right team and partners in place.

Brand Strategy & Development

Marketing Strategy & Implementation

Digital & Content Strategy

Customer Experience

Brand Strategy & Development

Whether you’re a small start-up, or an established company with an evolving product line, I can guide you toward results-focused brand strategies.

Brand Strategy
Positioning and Messaging
Public Relations
Creative Development
Internal Communications
Planning and Rollout
Management, Training, and Documentation

Marketing Strategy

Your plate is full. Your time is valuable. I can quickly immerse ourselves in your work and help you develop results-focused marketing communication plans.

Research and Insights
Establish KPIs
Go-to-Market
Marketing Communication Planning
Marketing Implementation
Performance Tracking and Management

Digital & Content Strategy

There is no one-size-fits all approach to digital engagement. Knowing how and when your audience wants to engage online and digitally is key to keeping them happy. I’ll help you understand and create the engagement tools you need.

Content Strategy
Digital Advertising
Social Media Marketing
Search Engine Marketing (SEM)
Email Marketing

Customer Experience

Do you know how many sales touchpoints your customers receive? Or, what their experience is when they use your web chat function? Customer experience is much more than customer service. I can help you better understand your customer, their journey, and how to make that experience one they will never forget.

Research
Journey Mapping
Experience Strategy and Mapping

Trusted partners

My focus is helping you identify marketing and communication opportunities and getting to the results you need to grow.

Contact me to learn more about how I can support your organizations growth goals.

Belong Health

Marketing Leadership

GoCrew

Marketing Leadership, Brand Development and Marketing Strategy

Regence BlueCross BlueShield

Brand Advertising and Social Media Campaign

BridgeSpan Health

Marketing Leadership, Strategy, Brand Development

About Erin & Chemistry

Erin O’Brien founded Chemistry with the belief that when people have the right chemistry, the work is always better. This enhanced collaboration leads to better outcomes and higher-quality work, and improved results. With over 20 years of marketing leadership experience, Erin brings proven expertise and leadership, giving you confidence in successful project execution.

Erin has worked with some of the largest and most influential companies in the world, as well as with start-ups that have become large and influential, showcasing her versatility and adaptability to different business scales and her ability to support both large enterprises and growing start-ups effectively. Whether it’s planning, implementation, or ideation, Chemistry offers comprehensive support across all stages of marketing to elevate your organizational performance and growth.

That is Chemistry.

How can Chemistry help?

Why work with Erin and Chemistry?

Brand Strategy & Development

Marketing Strategy & Implementation

Digital & Content Strategy

Customer Experience

Brand Strategy & Development

Marketing Strategy

Digital & Content Strategy

Customer Experience

Trusted partners

About Erin & Chemistry

[email protected]