chemistry

Healthcare is complex.

Your marketing shouldn’t be.

Chemistry helps growing healthcare organizations translate what they
do into strategy that drives revenue, without the cost of a full-time CMO.
Let's talk → erin@choosechemistry.com

You’re building something that matters.

Marketing keeps falling to the bottom of the list.

You don’t have a senior marketing person to own it. You’re not ready to hire one full-time. And in the meantime, growth is on the line.

That’s exactly where Chemistry comes in. I embed with your leadership team, get up to speed fast, and build the marketing practice you need, providing strategy, execution, and everything in between. Senior-level thinking. Fractional cost. Real results.

Chemistry is the right fit if:

  • You’re scaling, but you’re not ready, or funded, to hire a full-time executive marketer. You need senior-level strategy without the overhead.
  • You have a junior team doing their best, but nobody’s steering. You need a leader who can elevate the work and develop the people doing it.
  • You’re starting from scratch. You need someone who’s built this before and can build it again, faster.

No Operating Manual

A podcast about building healthcare companies when there’s no clear path and no one tells you what comes next.

Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.

Listen on Spotify, Apple Podcasts, and YouTube

What Chemistry offers

Brand Strategy & Development

Most healthcare organizations know what they do. The problem is making it land with the right audience in the right way. I’ll help you build a brand that’s clear, differentiated, and built to grow with you.

  • Brand Strategy & Positioning

  • Messaging Development

  • Public Relations 

  • Creative Development

  • Internal Communications

  • Planning, Rollout & Documentation

Marketing Strategy

Your plate is full. You need someone who can step in, understand your business quickly, and build a marketing plan that connects to your growth goals, then execute against it.

  • Research & Audience Insights

  • KPI Development

  • Go-to-Market Strategy

  • Marketing Communications Planning

  • Campaign Implementation

  • Performance Tracking & Optimization

Digital & Content Strategy

The right channel strategy starts with knowing your audience: how they consume information, where they spend time, and what makes them act. I’ll help you show up in the right places with the right message.

  • Content Strategy
  • Digital Advertising
  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • Email Marketing

 

 

 

 

Customer Experience

Most organizations think customer experience is customer service. It’s every touchpoint, every message, every moment someone interacts with your brand. I’ll help you map the full journey and find where you’re losing people, and trust.

  • Research & Listening
  • Journey Mapping
  • Experience Strategy & Design

 

 

About Erin & Chemistry

I started Chemistry because I believed the best work happens when people actually connect: with each other, with the audience they’re trying to reach, and with the work itself.

I’ve spent 20+ years in healthcare marketing, leading teams and building practices at health plans, digital health startups, and everything in between. I’ve managed multi-million dollar budgets and been a team of one. I’ve launched health plans in five months and rebuilt brands that had lost their way.

What I’ve learned is that most growing healthcare organizations don’t have a marketing problem. They have a clarity problem. They know what they do, they just can’t make it land with the people who need to hear it.

That’s what Chemistry fixes.

I work as a fractional marketing executive and strategic partner. I show up like a full-time leader, embedded with your team, accountable to your goals, without the full-time overhead.

erin@choosechemistry.com
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Spotify
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound