The spark that happens when you bring the right people together to create the best work.

That is Chemistry.

What we do

Chemistry solves complex challenges by delivering creative, audience-focused  marketing strategies. Our clients include some of the most innovative health care executives and entrepreneurs in the business.

What we offer

We get it, health care can be complicated. We bring our health care knowledge to each and every project, so more time is spent on solving your brand, marketing or communication
problem and less time on getting up-to-speed. Whether you need a second set of eyes
or a complete rethink, Chemistry can help you simplify the complex.

Brand Development

Marketing Strategy

Digital Engagement

Customer Experience

Brand Development

Whether you’re a small start-up, or an established company with an evolving product line, Chemistry can guide you toward results-focused brand strategies.

  • Brand Strategy
  • Positioning and Messaging
  • Creative Development
  • Planning and Rollout
  • Management, Training, and Documentation

Marketing Strategy

Your plate is full. Your time is valuable. Chemistry can quickly immerse ourselves in your work and help you develop results-focused marketing communication plans. Our experience supporting large marketing organizations proves that the successful translation of marketing strategy will lead to consistent and lasting engagement.

  • Research and Insights
  • Go-to-Market
  • Marketing Communication Planning
  • Marketing Implementation

Digital Engagement

There is no one-size-fits all approach to digital engagement. Knowing how and when your audience wants to engage online and digitally is key to keeping them happy. We’ll help you understand and create the engagement tools you need.

  • Digital Advertising
  • Social Media Marketing
  • Search Engine Marketing (SEM)

Customer Experience

Do you know how many sales touchpoints your customers receive? Or, what their experience is when they use your web chat function? Customer experience is much more than customer service. We can help you better understand your customer, their journey, and how to make that experience one they will never forget.

  • Research
  • Journey Mapping
  • Experience Strategy and Mapping

Featured Case Studies

Chemistry is adept at defining marketing and communication opportunities and getting to the results you need to grow. Take a look at our case studies to understand how we work.

“Erin is a fearless leader that specializes in team building and
approaches each project holistically and with a keen eye”

Jo Pasik
Senior Designer

Because of her years of experience managing creative teams, Erin handles the complex details of creative projects with ease and helps clients understand why a strategic framework is critical to their success. Problem-solving in real-time is one of her best skills. I can recall several occasions when creative was at a stalemate, and Erin brought new thinking to the table to keep the process moving forward. Working with Erin means your project will be smart, creative, and done on time.

Kristen Cox
Independent Healthcare Consultant and Brand Strategist

Erin brings a wealth of advertising, marketing, branding, and business strategy expertise to the table. Having worked with her directly on many large, complex new product initiatives, I can say without hesitation that she is the person you want leading a project, a team, a brand or a business. Erin thinks and works very strategically but also keeps her eyes on the details, ensuring that work done under her direction meets the highest brand and client standards. I trusted her implicitly with any project for any client.

Mary Healy
Senior Delivery Principal, Customer Strategy, Slalom
Marketing today is more challenging than ever, the lines between communications, design, technology, and service have never been more blurred and Erin is one of the few people I’ve worked with that fully understands this and has the ability to execute marketing strategies that drive business results. I had the pleasure of working closely with Erin as we aligned our brand marketing with social media strategies for 2 years at Cambia Health Solutions.
Jeremy Solly
Associate Director of Digital Strategy, Zymergen

I highly recommend Chemistry to anyone looking to take their organization to the next level. Erin is not only extremely knowledgeable about the health care industry and brand strategy, but she is real. Just being around her will inspire change and growth!

Dana Rittenberry
Writing Strategist

About Chemistry

Erin O’Brien founded Chemistry with the belief that when people have the right chemistry, the work is always better. With over 20 years of marketing leadership experience, Erin has worked with some of the largest and most influential companies in the world, as well as with start-ups that become large and influential. Whether it’s planning, implementation or ideation, Chemistry can take you and your organization to the next level.

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