Marketing expertise tailored for
growing healthcare startups.

That is Chemistry.


How can Chemistry help? 

Healthcare is complex.  As a fractional marketer, I believe it’s our job to simplify the complex for growing healthcare organizations and the people they serve. I do this by becoming an integrated member of your leadership team, accountable for building and managing roadmaps that drive results, but for a fraction of the time and cost.


With years of marketing experience and a solid understanding of the healthcare industry, I dive straight into solving your brand, marketing, or communication challenge. This means less time getting up to speed on healthcare and more time dedicated to finding solutions tailored to your needs.

Why work with Erin and Chemistry?

  • You’re a growing organization that needs senior level marketing strategy and support but aren’t yet at scale or funded to hire a full-time executive or senior level marketer. 

  • You have a junior level marketing team that needs an experienced lead to guide the company to the next level.

  • You need help building a roadmap for the marketing practice within your organization, need help hiring the team, and onboarding the right agency partners.

Brand Strategy & Development

Marketing Strategy & Implementation

Digital & Content Strategy

Customer Experience

Brand Strategy & Development

Whether you’re a small start-up, or an established company with an evolving product line, I can guide you toward results-focused brand strategies.

  • Brand Strategy
  • Positioning and Messaging
  • Public Relations
  • Creative Development
  • Internal Communications
  • Planning and Rollout
  • Management, Training, and Documentation

Marketing Strategy

Your plate is full. Your time is valuable. I can quickly immerse ourselves in your work and help you develop results-focused marketing communication plans. 

  • Research and Insights
  • Establish KPIs
  • Go-to-Market
  • Marketing Communication Planning
  • Marketing Implementation
  • Performance Tracking and Management

Digital & Content Strategy

There is no one-size-fits all approach to digital engagement. Knowing how and when your audience wants to engage online and digitally is key to keeping them happy. I’ll help you understand and create the engagement tools you need.

  • Content Strategy 
  • Digital Advertising
  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • Email Marketing

Customer Experience

Do you know how many sales touchpoints your customers receive? Or, what their experience is when they use your web chat function? Customer experience is much more than customer service. I can help you better understand your customer, their journey, and how to make that experience one they will never forget.

  • Research
  • Journey Mapping
  • Experience Strategy and Mapping

About Erin & Chemistry

Erin O’Brien founded Chemistry with the belief that when people have the right chemistry, the work is always better. With over 20 years of marketing leadership experience, Erin has worked with some of the largest and most influential companies in the world, as well as with start-ups that become large and influential. Whether it’s planning, implementation or ideation, Chemistry can take you and your organization to the next level.

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