Marketing keeps falling to the bottom of the list.
You don’t have a senior marketing person to own it. You’re not ready to hire one full-time. And in the meantime, growth is on the line.
That’s exactly where Chemistry comes in. I embed with your leadership team, get up to speed fast, and build the marketing practice you need, providing strategy, execution, and everything in between. Senior-level thinking. Fractional cost. Real results.
Chemistry is the right fit if:
A podcast about building healthcare companies when there’s no clear path and no one tells you what comes next.
Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.
No Operating Manual is a podcast about building healthcare companies when there’s no clear path and no one tells you what comes next. Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world. What do Domino’s, Uber, and Great Clips have in common? They all offer something hospitals don’t: knowing when to expect what you’re waiting for. In this episode, Erin O’Brien sits down with Dr. Michael Pitt, a pediatric hospitalist, professor at the University of Minnesota Medical School, and co-founder and CEO of Q-rounds, to hear how a text message while waiting for a haircut sparked the first virtual rounding queue in healthcare. Mike shares how Q-rounds grew from a $5,000 university grant and a PowerPoint mockup into an EHR-integrated platform used by more than 60,000 families, tripling nurse attendance at rounds and cutting harmful medical errors by nearly 40%. He shares how he had to navigate grief while fundraising, the long 20-meeting hospital sales cycle, learning “entrepreneur speak” as a career academic, and why he once called founding Q-rounds the worst decision he ever made, and now calls it his best. Whether you’re a clinician sitting on an idea or a founder deep in the grind, Mike’s advice lands: be married to the problem, not your solution, and celebrate the “fully vested” moments along the way.

Most healthcare organizations know what they do. The problem is making it land with the right audience in the right way. I’ll help you build a brand that’s clear, differentiated, and built to grow with you.
Brand Strategy & Positioning
Messaging Development
Public Relations
Creative Development
Internal Communications
Planning, Rollout & Documentation
Your plate is full. You need someone who can step in, understand your business quickly, and build a marketing plan that connects to your growth goals, then execute against it.
Research & Audience Insights
KPI Development
Go-to-Market Strategy
Marketing Communications Planning
Campaign Implementation
Performance Tracking & Optimization
The right channel strategy starts with knowing your audience: how they consume information, where they spend time, and what makes them act. I’ll help you show up in the right places with the right message.
Most organizations think customer experience is customer service. It’s every touchpoint, every message, every moment someone interacts with your brand. I’ll help you map the full journey and find where you’re losing people, and trust.
My focus is helping you identify marketing and communication opportunities and getting to the results you need to grow.
Contact me to learn more about how I can support your organizations growth goals.
I started Chemistry because I believed the best work happens when people actually connect: with each other, with the audience they’re trying to reach, and with the work itself.
I’ve spent 20+ years in healthcare marketing, leading teams and building practices at health plans, digital health startups, and everything in between. I’ve managed multi-million dollar budgets and been a team of one. I’ve launched health plans in five months and rebuilt brands that had lost their way.
What I’ve learned is that most growing healthcare organizations don’t have a marketing problem. They have a clarity problem. They know what they do, they just can’t make it land with the people who need to hear it.
That’s what Chemistry fixes.
I work as a fractional marketing executive and strategic partner. I show up like a full-time leader, embedded with your team, accountable to your goals, without the full-time overhead.
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